AN EMAIL RETENTION STUDIO FOR DTC BRANDS

LESS
BLAST.
MORE
IMPACT.

Your customers already know you. We make sure they don't forget you. Thoughtful emails, smart automations, and retention systems that turn one-time buyers into the beginning of something bigger.

Explore the work ↓
✳ BUILT FOR REAL BRANDS. NOT VANITY METRICS.
✳ RETENTION THAT FEELS DIFFERENT.↗GOOD EMAILS, NO GUESSWORK.✳BUILT FOR BRANDS PEOPLE LOVE.↗THE INBOX, DONE PROPERLY.✳✳ RETENTION THAT FEELS DIFFERENT.↗GOOD EMAILS, NO GUESSWORK.✳BUILT FOR BRANDS PEOPLE LOVE.↗THE INBOX, DONE PROPERLY.✳
THE INBOX / REIMAGINED
01 / THE FIRST IMPRESSION

It starts
with an open.

One subject line. One reason to care. One moment to earn a little attention.

02 / THE MOMENT INSIDE

Then
comes the feeling.

Design, copy and strategy move together. An email becomes an experience worth finishing.

03 / THE LONG GAME

Make them
want the next one.

Not just another send. A brand they recognize, remember and return to.

↓ SCROLL TO UNFOLD
01 / 03
OPENENGAGEREMEMBER

Proof is in
the pixels.

Real, full-length email designs. Explore the details, the design decisions, and what an inbox can actually look like when someone gives a damn.

✳ INDEPENDENT CONCEPT WORK — NOT CLIENT CAMPAIGNSCLICK ANY EMAIL TO EXPLORE THE FULL DESIGN ↗

There's more
where that came from.

04 MORE CONCEPTS ↓
02 / THE IN-HOUSE FILES — ORYN-B ORIGINAL WORK · WELCOME SERIES
PROOF, FROM OUR OWN STUDIO

Emails built
to mean something.

Introducing ORYN-B, our own supplement brand. Real design work created for its upcoming welcome sequence. One clear visual system, four different jobs: invite, educate, build trust, and help customers decide.

IN-HOUSE · PRE-LAUNCH CREATIVE / NO CAMPAIGN RESULTS CLAIMEDCLICK AN EMAIL TO EXPLORE FULL LENGTH ↗
Full transparency. The third-party brand emails shown here are independent, uncommissioned portfolio concepts. They demonstrate creative execution, not campaign performance or client relationships. ORYN B is an in-house upcoming brand. The ORYN-B collection is in-house, pre-launch creative; additional emails can be added here as they are completed.

Every email should
change a mind.
Not just fill an inbox.

PILLAR ONE — BRAND

"Why should I trust this brand?"

Founder stories, genuine transparency, and customer voices. Because trust is earned before the checkout.

FOUNDER STORY / TRANSPARENCY / UGC
FROM: THE FOUNDER✳ 9:41 AM

Here’s the story we almost didn't tell.

A real reason to believe in the brand behind the product.

MEET THE BRAND ↗

Not more emails.
Better reasons
to send them.

From a single flow that needs fixing to the entire retention engine. We plug in where your brand needs us.

Thoughtful lifecycle automations that meet customers at the right moment—from first hello to the next order. Strategy, design, copy, logic, and Klaviyo implementation.

WELCOMECART RECOVERYPOST-PURCHASEWINBACK

No random blasts. Campaigns built on a clear buying objection, real customer behavior, and a creative direction that feels unmistakably yours.

STRATEGYCOPYDESIGNSEGMENTATION

An embedded retention partner to manage your email calendar, flows, reporting, testing and optimization. One consistent system, not disconnected requests.

MONTHLY RETAINERKLAVIYOREPORTINGOPTIMIZATION

Intentional, consent-based messages for launches, replenishment, timely announcements and retention moments. An optional channel, not an excuse to interrupt customers.

SMS FLOWSCAMPAIGNSCOMPLIANCE
ONE-OFF PROJECTS OR ONGOING PARTNERSHIPS. BUILT AROUND YOUR NEEDS.LET'S FIGURE IT OUT ↗

A real process.
Zero guesswork.

From understanding your brand to shipping your next send. Clear responsibilities, precise execution, no unnecessary complexity.

01 / DISCOVER ↗

We get
the full picture.

Understand your products, customers, goals and current retention setup.

02 / DESIGN ↗

We find
your voice.

Build a consistent creative and copy framework around your brand.

03 / BUILD ↗

We make
it happen.

Create campaigns and flows, implement in Klaviyo, and check the details.

04 / IMPROVE ↗

We learn.
Then iterate.

Measure, report and refine what deserves more attention.

Before you
hit send.

Do you only work with large brands?

No. We work with DTC e-commerce brands at different stages, provided the project and budget make sense for both sides.

Can we hire you for just one project?

Yes. You can start with a flow, campaign, or a defined scope. Ongoing monthly management is also available.

Do you work inside Klaviyo?

Yes. Our workflow covers strategy, copy, design, implementation, testing and quality assurance in Klaviyo.

Are the portfolio examples real client projects?

The featured third-party brand examples are independent portfolio concepts, not commissioned client work. ORYN B is an in-house brand project currently in development.

What happens on the discovery call?

We'll learn about your brand, what's working, where retention needs attention and whether a one-time project or ongoing partnership makes sense.

Let's make
your emails
proper.↗

No 40-slide pitch. Tell us what you're building, where you're stuck and what a great outcome looks like. We'll take it from there.

← BACK TO PROPER EMAILS

Welcome
to proper.

We're glad you're here. This is your launchpad for everything we need to get your retention program moving. Three simple steps and we're off.

ESTIMATED SETUP · 10–15 MINUTES
01 / FIRST THINGS FIRST

Tell us about
your brand.

Share your story, customers, products and goals in one focused intake.

FORM CONNECTION PENDING ↗
02 / GET CONNECTED

Klaviyo
access.

We'll guide you through securely inviting our team with the access needed for your project.

ACCESS WALKTHROUGH ↗
03 / ONE LAST THING

Store
connection.

If needed for your scope, we'll arrange appropriate Shopify collaborator access.

ACCESS WALKTHROUGH ↗

Clear from
day one.

STEP 01

Scope & kickoff

We review your intake and confirm the work, timeline and communication channel.

STEP 02

Brand immersion

We learn your products, audience, visual language and voice.

STEP 03

Build & review

We prepare the agreed assets and review them together before launch.

STEP 04

Launch & learn

We implement, QA and report according to the agreed scope.

Good people know
good people.

Our client referral experience will live here once referral terms, submission handling and credits are finalized. This is a design preview, not a live submission form.

BACK TO THE PUBLIC SITE ↗
✳ PUBLIC STAGING · PREVIEW